About us

Serious Games Association (Singapore)

The Serious Games Association (Singapore) is a registered not-for-profit society (2012) in Singapore serving the serious games community.

Our community includes healthcare practitioners (clinicians and nurses), educators (primary, secondary & tertiary), corporate human resource managers, marketers, game developers, apps developers, game publishers, technologists, technology infrastructure providers, data analysts, data scientists, consultants, academia and anyone who has an interest in using games to enrich their lives.

Serious Games Association (Singapore) aims to bring together the subject experts community (healthcare practitioners, educators, corporate trainers) with the technology community (game developers, apps developers, 3D graphic artists, data scientists, academia ) to co-create solutions that will ultimately benefit the end-users (society).

Photo credit: Rohit Choudhari

Our work

The following are our guiding principles:

* We believe ‘playing’ is critical to learning and innovation.

* We believe (game) design can empower everyone to solve problems.

* We believe ideas flourish when we collaborate and connect with others.

* We believe that innovation comes from challenges.

* We believe that self-driven motivation with deep interest in a topic will create long-term positive changes.

We truly believe in lifelong continuous learning in our life journey. Thus, our activities are structured along these beliefs.

1. Using events to serve as our networking platforms. These include our Serious Games Conference series and Innovation Challenges (e.g. Health Innovation Technology [HIT] Challenge, Education Innovation Technology [EdIT] Challenge)

2. Developing an continuous education & training framework which includes train-the-trainers workshops and masterclasses. These workshops and masterclasses are targeted at subject-matter-experts – healthcare practitioners (clinicians and nurses), educators (primary, secondary & tertiary), corporate human resource managers and marketers.

3. Establishing the Serious Games Accreditation Centre which serves as the conduit between subject-matter experts, industry, academia, government agencies and end-users to validate end products or proof of concepts/prototypes to build the foundation for scaling up.

4. Acting as the regional publisher for serious games and as the hub for the serious games community in this region.

Photo credit: “My Life Through A Lens”

Serious Games Hub @ TP

The Temasek Polytechnic’s School of Informatics & IT opened the Serious Games Hub @ TP on 17 August 2015.

Temasek Polytechnic Announcement:


Following that, in 2016, Temasek Polytechnic (TP) signed a Memorandum of Understanding (MOU) with the Serious Games Association (Singapore), which resulted in the engagement of the Serious Games industry in Singapore and Asia, as well as the training of game development professionals for the industry. One example is the use of game technology to create medical simulations for the purpose of teaching and learning in medical schools.

Under the MOU, students from TP’s Diploma in Game Design & Development is engaged by members of the Serious Games Association (Singapore) on collaborative projects and internships. There are also several industry initiatives such as the Serious Games Conference and the Innovation Challenges co-hosted by the Serious Games Association (Singapore) and TP. The Serious Games Hub comprises four spaces such as:

1. The Select Studio which focuses on game design;

2. The Start Studio which focuses on game production to publishing;

3. The Ui/Ux Future Lab which looks at user experience and is the final stage of a pipeline where testing and user experience are looked at; and

4. The Certification Centre which allows students and industry professionals to obtain Autodesk and Unity3D Certifications. This is an accreditation programme for individual developers.

Select-Start Studios
These Studios, located in the Serious Games Hub provide an environment which supports the development of digital games for education, business, human resource training, entertainment and a host of other purposes. It provides students with a real world learning environment and experience at each crucial stage of the game development process. Within the studios, students will have spaces for game design and game development.

Ui/Ux Future Lab
Also at the TP-Autodesk Serious Games Hub, we have the Ui (user interface) and Ux (user experience) labs where students will learn about human computer interaction and engage in testing out their applications. Beyond evaluating current user interfaces and user experiences the Ui/Ux Future Lab is also equipped to work on new forms of interactions for future devices and applications. The labs are equipped with the latest equipment such as state-of-the-art eye tracker system for evaluations. The results of the evaluations help students refine their interface and improve the overall user experience.

Game Certification Centre
At the Game Certification Centre, we validate the skills and professional development for the game industry. The gamification centre provides certification for game technologies related to the industry. Such technologies include the latest game engines and industry recognised certifications such as the Autodesk Professional certifications and Unity3D certification.

Photo credit: Alejandro Escamilla

Serious Games Festival 2018

Join us at Lifelong Learning Institute @ Paya Lebar for the 6th Serious Games Festival 2018

More information will be provided soon. In the meantime, you may like to visit the Serious Games Conference 2017 website.

>> Visit Serious Games Conference 2017 Website

Contact | Sign up as Member

The Serious Games Association (Singapore) is governed by an elected Executive Committee and managed by volunteers.

If you would like to find out more about the association, please drop us an email: contact@sga-sg.org

Or sign up for a FREE membership at: https://form.jotform.me/seriousgames/signup


Mailing Address:
8 Burn Road, #15-13 Trivex, Singapore 369977